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  • Writer's pictureTITAN

Embodying European AI Principles in the Fight Against Disinformation


Graphic of a bot with text saying 'Fighting Disinformation with European AI Principles'

Disinformation and fake news are ever-present in our daily lives, posing serious threats to democracies and societies worldwide. In response to this challenge, Europe has taken a distinctive approach to Artificial Intelligence (AI) development, underpinned by strong ethical principles and transparency. The European Commission has introduced the Digital Services Act (DSA) and the Digital Markets Act (DMA) to further bolster its stance in ensuring AI causes no harm, including protecting people against disinformation. Here we quickly explore the European approach to AI, including the DSA, and DMA, how they collectively contribute to countering disinformation, and how TITAN aligns, promotes and advances these principles.


European Values and Ethics in AI - At the core of the European approach to AI lies a commitment to ethical and human-centric development. The European Commission emphasises that AI should align with European values, including fundamental rights, privacy, and transparency. This ethical foundation is critical in the fight against disinformation, ensuring that AI technologies are developed in ways that respect democratic principles and safeguards against disinformation.


TITAN embraces these values by starting its research and innovation with a co-creation round involving citizens from 8 different countries to harness user needs and requirements. A difficult process as the findings are not always what developers want to hear, however, we believe human-centric design is key to creating usable solutions.


Transparency and Accountability - Transparency plays a pivotal role in Europe's approach to AI, and this extends to the DSA. The DSA seeks to regulate digital services, holding platforms accountable for content moderation and the removal of illegal content. By making online platforms more transparent and accountable, the DSA helps identify and counter sources of disinformation, allowing for better tracking of false information's origins.


TITAN's intelligent coach supports online transparency and accountability by offering everyone the opportunity to learn how to better spot false content online. Our tool is also developed using open software.


Responsible AI Development - The European approach encourages responsible AI development, emphasising thorough testing and validation to mitigate bias and discrimination. This aspect is especially relevant in combating disinformation, as biased algorithms can inadvertently amplify false information. By adhering to responsible AI practices, Europe aims to reduce the unintentional promotion of disinformation through algorithmic bias.


TITAN aims to advance work in this domain by helping more users understand how to spot disinformation signals online and help users better spot and flag potentially harmful material. The approach will be tested via a series of piloting rounds.


Enhancing Media Literacy - In addition to AI and the DSA, the EU recognises that media literacy and education are essential tools in the fight against disinformation. This involves giving people the knowledge to navigate the online world safely and securely.


TITAN embodies this principle by empowering citizens to critically assess information so they can distinguish between reliable sources and disinformation. By not telling them WHAT to think, but empowering them with HOW to think, TITAN equips the public to be more discerning consumers of information in the digital age.


International Cooperation - Europe actively engages in international cooperation to address the global challenge of disinformation, and this extends to the DMA. The DMA aims to create a fairer digital marketplace by preventing gatekeeper platforms from engaging in anticompetitive behaviour. By fostering a level playing field and competition in digital markets, the DMA contributes to reducing the power of platforms that may inadvertently promote disinformation.


TITAN's multinational consortium brings together a wide range of experts for innovation against disinformation, with cooperation and knowledge sharing extending to other European projects, governments and research institutions.


While the European approach to AI, DSA, and DMA are promising steps in the fight against disinformation, they are not without challenges and criticisms. Some argue that the focus on ethics and transparency may hinder technological innovation, potentially slowing down AI development. Additionally, implementing and enforcing AI regulations, the DSA, and DMA can be complex and require international cooperation and constant adaptation.


There is no easy or perfect fix to managing the challenges that are presented by AI. The European approach, along with the DSA and DMA, represents a principled stance in the fight against disinformation. By prioritising ethics, transparency, and responsible AI development and regulating digital services and markets, Europe aims to build a digital ecosystem which is at least more resilient to the spread of false information. As we all continue to grapple with these new forces TITAN commits to embodying Europe's commitment to democratic values, cooperation, and aims to contribute to a more trustworthy digital environment for all.


Join us as we forge forward in countering disinformation.

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